Wednesday, March 03, 2010

Hypothetical 4 [See White v. Samsung Electronics America, Inc.- (United States Ninth Circuit Court of Appeals, 1993)]

Cybot Galactica, a mass producer of protocol droids is getting ready to promote their new model of droids based on the old 3P0 series designs. Knowing that their customers use the droids to interact with humans, Cybot Galactica attemps to show off how futuristic and interactive the new droids are by dressing them up as a human female. See advertisement below:

C3P0, now a celebrity from his association with the New Republic hero Luke Skywalker, sees this image and wishes to sue for violation of his property right of his identity. What result?

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